July 17, 2020
Published by 
Dan Isard on July 17, 2020
Dan Isard on July 17, 2020Editor’s Note: This is the first article in a two-part series on the results of a survey The Foresight Companies commissioned on the effect COVID-19 has had on how consumers think of funeral service. On Jan. 1st, we all thought Corona was a beer. Now, it is the virus that has killed so many, sickened so many more and indelibly struck at all aspects of our lives and livelihoods. It is a moment in our history more impactful than the Battle of Concord, the attack on Pearl Harbor and the multiple attacks on Sept. 11, 2001, all rolled up together. Funeral service stood tall during the initial outbreak. Many went into the hot zones to help the living care for their dead. Many worked long days for numerous weeks under conditions that were a risk to their own safety. This […]
June 26, 2020
Published by 
Nicole Vullo on June 26, 2020
Nicole Vullo on June 26, 2020Pandemic drives funeral industry to speed up adoption of technology By Danny King, Houston Chronicle Contributor June 22, 2020 COVID-19 has forced Houston’s prominent funeral services industry to look to the future to better honor those who’ve passed. With coronavirus-related state mandates limiting gatherings to 10 people until late last month, funeral home operators continue to be obligated to reduce the number of an event’s attendees to 50 percent of capacity for indoor spaces. As a result, such businesses have rapidly turned to online tools such as Facebook Live and Zoom to allow more people to attend funerals virtually while more are regularly adopting the practice of selling their products online instead of in person. “Broadly, the industry has been 10 to 15 years behind the times from a technological perspective,” said Chris Cruger, chief operating officer of Phoenix-based funeral […]
June 16, 2020
Published by Nicole Vullo on June 16, 2020
Nicole Vullo on June 16, 2020“Funeral homes adjust to virtual demand” was the top story in the Daily Independent on June 15th, highlighting key findings in Foresight’s groundbreaking study created to understand consumer attitudes, perceptions and behaviors about the funeral and cemetery industry prior to, during, and after the Covid-19 pandemic. Chris Caraveo, a reporter for the Daily Independent, recently interviewed Chris Cruger, Chief Operating Officer of the Foresight Companies, to review the key findings of our Funeral and Cemetery Consumer Behavior Study. Daily Independent refers to the new fact that 75% of consumers want pricing online — a practice virtually unheard of in the funeral home industry prior to the Covid-19 pandemic — and many consumers will not do business with providers who do not deliver transparency. “The resulting business implications the study points to are colossal — especially for a sector largely unchanged […]
June 11, 2020
Published by 
Curtis Rostad on June 11, 2020
Curtis Rostad on June 11, 2020The 2020 Funeral and Cemetery Consumer Behavior Study that the Foresight Companies recently completed made it very clear that consumers want price information online. In fact, over half of them said that they would not do business with a funeral home that did not clearly show their pricing on their website. That is a huge statistic–the potential of half of your consumers choosing a competitor simply because you are not being transparent with your pricing. This should not surprise anyone We are all used to shopping online. Can you imagine Amazon without prices and having to call to get a price on an item before you bought it? Of course not. You would not tolerate that and increasingly, consumers are saying they will not tolerate that with funeral service either. There are two common pushbacks from funeral homes when we […]
June 5, 2020
Published by Nicole Vullo on June 5, 2020
Nicole Vullo on June 5, 2020On June 4th, we were honored and pleased to share with you, The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study: Insights & Key Findings Webinar. We hope that the information presented was insightful and eye-opening for you and your business especially during these uncertain and trying times. We are happy to share with you some content we feel will be most useful as we learn to adapt our business operations to the new normal. Watch the recording of the webinar now to learn about our study! The COVID-19 Pandemic has presented us all with unparalleled challenges we never expected. We here are at The Foresight Companies want to be your resource for all things related to managing your business operations. All of us here at Foresight want you to know that we are moving forward, together. Rely on us […]