Consumer Studies

June 26, 2020

The Houston Chronicle Highlights The Increased Need for Technology in The Funeral Profession

Pandemic drives funeral industry to speed up adoption of technology By Danny King, Houston Chronicle Contributor June 22, 2020 COVID-19 has forced Houston’s prominent funeral services industry to look to the future to better honor those who’ve passed. With coronavirus-related state mandates limiting gatherings to 10 people until late last month, funeral home operators continue to be obligated to reduce the number of an event’s attendees to 50 percent of capacity for indoor spaces. As a result, such businesses have rapidly turned to online tools such as Facebook Live and Zoom to allow more people to attend funerals virtually while more are regularly adopting the practice of selling their products online instead of in person. “Broadly, the industry has been 10 to 15 years behind the times from a technological perspective,” said Chris Cruger, chief operating officer of Phoenix-based funeral […]
June 16, 2020

Daily Independent features key findings from The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study

“Funeral homes adjust to virtual demand” was the top story in the Daily Independent on June 15th, highlighting key findings in Foresight’s groundbreaking study created to understand consumer attitudes, perceptions and behaviors about the funeral and cemetery industry prior to, during, and after the Covid-19 pandemic. Chris Caraveo, a reporter for the Daily Independent, recently interviewed Chris Cruger, Chief Operating Officer of the Foresight Companies, to review the key findings of our Funeral and Cemetery Consumer Behavior Study. Daily Independent refers to the new fact that 75% of consumers want pricing online — a practice virtually unheard of in the funeral home industry prior to the Covid-19 pandemic — and many consumers will not do business with providers who do not deliver transparency. “The resulting business implications the study points to are colossal — especially for a sector largely unchanged […]
June 11, 2020

Consumer Behavior Study Discovers Increased Need for Online Pricing

The 2020 Funeral and Cemetery Consumer Behavior Study that the Foresight Companies recently completed made it very clear that consumers want price information online. In fact, over half of them said that they would not do business with a funeral home that did not clearly show their pricing on their website. That is a huge statistic–the potential of half of your consumers choosing a competitor simply because you are not being transparent with your pricing. This should not surprise anyone We are all used to shopping online. Can you imagine Amazon without prices and having to call to get a price on an item before you bought it?  Of course not. You would not tolerate that and increasingly, consumers are saying they will not tolerate that with funeral service either. There are two common pushbacks from funeral homes when we […]
June 5, 2020

The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study: Insights & Key Findings Webinar is Now Available to Watch

On June 4th, we were honored and pleased to share with you, The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study: Insights & Key Findings Webinar. We hope that the information presented was insightful and eye-opening for you and your business especially during these uncertain and trying times. We are happy to share with you some content we feel will be most useful as we learn to adapt our business operations to the new normal. Watch the recording of the webinar now to learn about our study! The COVID-19 Pandemic has presented us all with unparalleled challenges we never expected. We here are at The Foresight Companies want to be your resource for all things related to managing your business operations.   All of us here at Foresight want you to know that we are moving forward, together. Rely on us […]
June 3, 2020

ABC 13 Houston Highlights The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study

The COVID-19 pandemic has forever impacted consumer attitudes and behaviors in three key areas of the funeral and cemetery business including the buying and shopping process, the necessity of physical presence to support loved ones in their time of need, and the influence of technology on both. The video below from ABC 13 Houston gives more insight into our Consumer Behavior Study on the Funeral & Cemetery profession during the COVID-19 pandemic. (This video was reshared with permission from ABC 13 Houston)
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