Market Research

Bridging the Technology Divide DOWNLOAD NOW   The latest Funeral and Cemetery Consumer Behavior Study (FCCBS) reveals an urgent message: consumers are embracing technology faster than the profession is adapting. Discover what families expect online, onsite, and beyond—and how your business can close the gap. For six years, the FCCBS has tracked the behaviors and expectations shaping funeral and cemetery service. In the 2025 edition, one theme stands out: technology is the profession’s greatest opportunity—and its biggest blind spot. Only 49% of consumers give top marks for technology-based products. Just 53% say employees explain technology effectively. Yet 78% of future customers plan to research online before making arrangements. From streaming and A/V systems to online pricing, digital merchandising, and AI-powered chat tools, today’s families expect seamless, connected experiences at every touchpoint. The firms that meet those expectations will earn loyalty—and […]

2025 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW   Insights in Action: How Consumer Attitudes and Behaviors Shape the Future of Your Business Model For six years, Foresight has been surveying consumer attitudes and behaviors regarding funeral services and the cemetery profession. This research aims to deliver meaningful, fact-based insights that empower our profession to stay ahead of evolving trends. In the last three years, we’ve expanded our research to include funeral and cemetery professionals. This dual-perspective approach reveals an unsettling truth: a profession often out of sync with consumer expectations, and in some cases, actively resisting market changes. Many businesses lack a strategic long-term plan to engage with an increasingly non-traditional and evolving consumer base. We delve into the disconnect between the profession and the consumer, highlighting key findings from our research. You will gain actionable […]

2024 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW Tracking and predicting consumer attitudes, opinions and behaviors about the funeral and cemetery profession. The goal of our Funeral and Cemetery Consumer Behavior Study (FCCBS), now in its fifth year has been to capture the opinions, attitudes, and behaviors of consumers regarding the funeral, cemetery, and cremation business. More than 5,000 consumers participated in the 2024 study, providing insights into how perceptions of the death care profession have changed. Additionally, for the second consecutive year, we have measured the perceptions of deathcare business insiders to get a better understanding of the gaps between our perception compared to actual consumer experience. This year, more than 240 Profession members shared their feedback. Download our report today to learn how to adapt and thrive in the future of funeral service by meeting the […]

2023 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW In response to the transformative impact of COVID-19, The Foresight Companies conducted our annual consumer behavior study to uncover key trends shaping the funeral and cemetery profession in the short and long term. As these trends become permanent, we are dedicated to helping you embrace and implement the necessary changes for future business success. Discover the actionable insights from our 2023 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market and learn how operators can adapt to meet their changing needs. Adapt and thrive in the future of funeral service by meeting the evolving demands of today’s consumers.