Nicole Vullo
on
2024 Funeral and Cemetery Consumer Behavior Study Insights Summary
Tracking and predicting consumer attitudes, opinions and behaviors about the funeral and cemetery profession.
The goal of our Funeral and Cemetery Consumer Behavior Study (FCCBS), now in its fifth year has been to capture the opinions, attitudes, and behaviors of consumers regarding the funeral, cemetery, and cremation business.
More than 5,000 consumers participated in the 2024 study, providing insights into how perceptions of the death care profession have changed.
Additionally, for the second consecutive year, we have measured the perceptions of deathcare business insiders to get a better understanding of the gaps between our perception compared to actual consumer experience. This year, more than 240 Profession members shared their feedback.
Download our report today to learn how to adapt and thrive in the future of funeral service by meeting the evolving demands of today’s consumers.