Nicole Vullo

And no, you don’t need to panic. But you do need a plan. Let’s set the scene. A future family is sitting on their couch—probably in sweats, possibly with a pet in their lap—Googling funeral homes. Not driving around town. Not flipping through the Yellow Pages (RIP). Just tapping, scrolling, and reading reviews. And in those few moments, they’ve already decided whether you feel approachable, trustworthy, and worth calling—or if they’re moving on to the next name in the search results. According to our 2025 Consumer Behavior Study, 78% of future families plan to do online research before choosing a provider. That’s up from 71% last year. The shift we’ve been warning about? It’s no longer “on the horizon”—it’s already at your front door. And if your website is still rocking a PDF price list and a grainy photo from […]

Written by Wendy Russell Wiener, Esq., Managing Member, WRW Legal, PLLC While the “Big Beautiful Bill” is having an impact on many businesses, including some funeral homes and cemeteries, there is another major “event” that may be having an even bigger direct impact on deathcare:  The Mortician.  No television show has had a more significant impact on the business of cremation in recent memory than The Mortician, HBO Max’s most watched documentary in the last five years. In case you haven’t watched, The Mortician tells the 1980s story of David Sconce and the Lamb Funeral Home in Pasadena, California.  His list of crimes is long and includes mutilating human remains, criminal activity related to cremations, collecting and selling organs and tissues, even arranging murder for hire against his competitors.  The sharpest hook for viewers of the trust sordid tale, however, […]