January 30, 2024
Published by 
Chris Cruger on January 30, 2024
Chris Cruger on January 30, 2024Building your success on awareness and a plan. As we begin 2024, I am humbled to be a part of this business and finance column going forward. We have some big shoes to fill after the wisdom Dan Isard has brought to this column for decades. My focus is going to be on planning, awareness and accountability in your business. I want to challenge you to make 2024 the best year it can be and then grow from there. I believe that awareness, or understanding, is a core principle in business success. Awareness of yourself, your business and your community is what charts the path forward in these turbulent times. The more you understand your present situation, the better prepared you will be to adapt going forward. A key part of awareness is knowing where we are today and where […]
December 28, 2023
Published by Chris Cruger on December 28, 2023
Chris Cruger on December 28, 2023Serving Pet Families Can Be a Worthwhile Proposition Written by Chris Cruger with Alice Adams My friend, Andra, called to tell me her beloved Schatzki, a beautiful 12-year-old German Shepherd, was in hospice, her voice choking with emotion. “I’ll call you as things move along,” she promised. “I cry every time I say ‘hospice,’” she confessed before ending the call. A few days later, Schatzki succumbed in Andra’s arms as the vet administered the euthanizing injection. Her vet was partnered with a local funeral home offering end-of-life services for pets. Two uniformed and neatly groomed attendants waited in a removal vehicle until Andra had said her tearful goodbye. While the vet summoned the waiting attendants, a friend led the sobbing woman out of the room for a glass of wine. While Schatzki was in hospice, Andra made arrangements with the […]
November 28, 2023
Published by Chris Cruger on November 28, 2023
Chris Cruger on November 28, 2023Part 3 of 3 Written by Chris Cruger with Alice Adams Will you succeed in your profession’s new era? Then consider transitioning to transparency a matter of survival. Remember “The Emperor’s New Clothes”? That folktale may have been your first experience with the word “transparent.” As the story goes, the emperor was duped by a tailor, and the new clothes he had ordered were not as they should be. As he marched through the city, his subjects were afraid to tell the emperor that his clothing was transparent – clear, see-through – and that he was, in fact, totally naked! Transparency in business is similar (without the nudity). Transparent businesses publicly share information about their company – information traditionally kept private or revealed only in-house. Transparency today is essential. It is about being real and often carries different meanings from […]
October 25, 2023
Published by Chris Cruger on October 25, 2023
Chris Cruger on October 25, 2023Part 2 of 3 Written by Chris Cruger with Alice Adams Will you succeed in your profession’s new era? If so, the massive knowledge gap between consumers and funeral service needs immediate attention. At the end of a recent celebration of life for a popular teacher, high school tennis coach and longtime community volunteer, many commented to her husband on the unique experience. “I didn’t know you could have a catered meal at a funeral home.” “I loved the jazz trio during lunch.” “I wish I could have had a celebration like this for my mother.” “I’m really glad I came.” “I hope my kids do something like this for me when my time comes.” “Everything that happened today– from her favorite food to the music to the stories from former players, family members and friends, and the displays of […]
September 26, 2023
Published by Chris Cruger on September 26, 2023
Chris Cruger on September 26, 2023PART 1 OF 3 Written by Chris Cruger with Alice Adams Will you succeed in your profession’s new era? This is the first of a three-part series based on the results of The Foresight Companies’ Funeral & Cemetery Consumer Behavior Study, its annual public/professional funeral and cemetery survey conducted for the past four years. This article will focus on current perceptions and expectations of the consumer public and the gap occurring between these perceptions and those of funeral service and cemetery professionals. The second installment – education, education, education – will appear in the October issue of The Director and provide an extensive “how to” for educating your community. The final article in November will amplify the survey data on the importance of trust and transparency in the reality of consumer perceptions and needs in today’s marketplace. Modern eras are […]