Thought Leadership

’Twas the week before Christmas and all through the funeral home, not a preneed was written not even on a gnome. With all due respect to all writers famous and not, allow this article on preneed production be a forget-me-not to next year. I have been told for years that you can’t sell preneed or cemetery interment rights from Thanksgiving until after mid-January. I will explain in simple words, without rhyme, how to boost your preneed program during the Christmas season. I have written many articles about preneed marketing, including a 300-page book, “The Complete Preneed Perspective.” I continually tell people that selling preneed is easy. The chore is finding the people that are willing to talk to you about the economic reality of making their own prearrangements. If we can keep a good stream of leads coming through the […]

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