June 23, 2025
Published by 
Nicole Vullo on June 23, 2025
Nicole Vullo on June 23, 2025Written By Jennifer Graziano, Coxe & Graziano Funeral Home There are many seismic shifts that have rattled the foundation of funeral service in recent years. The funeral consumer has changed; it’s all about getting the most while paying the least. Couple this with industry challenges; a dire shortage of labor and a steady decline of qualified candidates seeking entry into the field, and the situation grows grimmer. The challenges we face on both the consumer and labor fronts are not readily solvable but there are steps we can take to mitigate the impact. Among them, employing a cooperative and combined approach amongst funeral homes and working together to rebrand the industry by setting new norms and standards. On the consumer front, we can attribute this latitudinal shift behavior to the post-Covid societal trends of the world we live in. Everything […]
June 27, 2024
Published by Nicole Vullo on June 27, 2024
Nicole Vullo on June 27, 2024Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services Why Momentum Matters: Transforming Your Funeral Home from Stagnation to Success and Making a Lasting Impact As the saying goes, a picture paints a thousand words, and the best way to illustrate a point is by telling a story. I would like to tell you the story of two different funeral home businesses. I cannot think of a more engaging way to stress the importance of your business having momentum than painting the picture representing the difference between two different business models – one that has it and pursues keeping it and one that doesn’t care. In this article I am going to tell you exactly why your business must have momentum for you to realize success. I am opening up my vault of experience and will be sharing […]
May 29, 2024
Published by Nicole Vullo on May 29, 2024
Nicole Vullo on May 29, 2024A Crisis of Misunderstood Purpose: Why Funeral Homes Must Innovate to be Relevant and Attract Talent Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services Is Your Website’s “About US” Tab Serving a Purpose? The funeral profession and most funeral home businesses are steeped in a rich history. If you take the time to click on the “About Us” tab on most funeral home websites, you will be able to read all about the history of that funeral home business. What you will be told is who started the business and how it has been handed over to the succeeding generations or how the business progressed with adding to the facilities and purchasing other funeral homes. You will read of the longevity of the business, conveying the message of stability; however, a history lesson doesn’t tell a potential […]
April 28, 2024
Published by Nicole Vullo on April 28, 2024
Nicole Vullo on April 28, 2024How Seeing My Dad in His Casket Helped Me Mourn His Death Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services We are continuing in our series of articles “Strategic Evolution Blueprint for Funeral Home Owners”. In previous articles I wrote about the importance of embracing change and having a “Strategic Evolution” blueprint for your funeral business. I have also covered topics like rethinking consumer needs in the funeral profession, the difference between three very different funeral home business models, and why I encourage you to think outside the funeral home box so to speak and start thinking “What’s my Mission?” as it pertains to the operation of your business. This month, I want to encourage you to reframe your thinking about ceremonies and specifically the importance of having the decedent’s physical body present for the ceremony. My […]
March 28, 2024
Published by Nicole Vullo on March 28, 2024
Nicole Vullo on March 28, 2024Are You Part of the Death Care Industry or Are You Part of the Funeral Profession or Are You Playing in the Middle of the Road? In our next installment of Ask the Owners, Diann Anderson, formerly of Anderson Funeral & Cremation Services asks you to consider what category your business model falls into. She encourages you to pick one lane and get out of the middle: What sets a business apart? What drives a consumer to choose one business over another business that operates in the same sector? When it comes to purchasing real estate most everyone agrees that the biggest determination of a property’s value is “Location… Location …Location …” Of course, there’s many more factors that must go into the decision, but most realtors agree that location is one of the most important aspects of a property. […]