Ask the Expert

One of the hottest topics coming out of the Foresight Funeral and Cemetery Consumer Behavior Study has been Pricing. Gabe Ngo, Director of Business Development, provides some insights on how to be more transparent with pricing. Question #1: How do we best address price transparency, given the complex design of the GPL? Question #2: How do I put my complicated FTC mandated pricing online in a way the consumer will understand and not drive the consumer away? Gabe Ngo: These are two great questions that I would like to attempt to tackle in answering them together. Yes, General Price List (GPL) requirements are complex and complicated—most notably for the lay person and consumer to follow and understand. On the surface, it is actually quite easy to just have your GPL scanned and posted on your website in the name of […]