Market Research
May 30, 2022
Published by 
Catherine Belliveau on May 30, 2022
Catherine Belliveau on May 30, 2022While researching technology trends in the funeral and cemetery profession I came across a company that provides an application to support bereaved families, Empathy. Their goal is to help a family with every loss related task associated with handling the loss of a loved one. This support is provided online or via a downloadable app. What caught my eye while perusing their website is a report, they released in March 2022 exploring the impact of bereavement in America beyond the financial cost of disposition and any memorialization. The report is based on a survey of over 2,000 families who took part in winding down their loved one’s affairs in the last five years. In summary, this study details the expense of a death for American families not just in monetary terms, but also in time, in emotional and physical health, […]
December 9, 2021
Published by 
Chris Cruger on December 9, 2021
Chris Cruger on December 9, 2021The Renewed Focus on Pre-Need: Giving Consumers What They Want DOWNLOAD NOW While Covid-19 has had massive effects on how consumer perceptions, attitudes, and behaviors have changed at an accelerated pace all across the board, consumer demand for pre-planning is an area that has taken front and center for the funeral and cemetery professional. While the last two years have been taxing across the globe, hitting the psyche of consumers everywhere and in almost every industry, the pandemic has taken a particular toll on funeral and cemetery last responders who have borne the brunt of helping families affected by the virus. Because there is a heightened awareness over one’s own mortality given Covid deaths, there has been a marked change in the attitudes of consumers regarding the value and importance of having pre-arrangements in place. As we discussed in the […]
November 22, 2021
Published by 
Dan Isard on November 22, 2021
Dan Isard on November 22, 2021Estimating case count during/after a pandemic. Creating and implementing a strategic plan starts with estimating your revenue. While calculating revenue involves a simple formula, estimating it during a pandemic is very difficult. More on that later in the article. So, as I said, revenue involves a simple formula, R = C x $, in which revenue equals calls multiplied by $ or average dollars/call. For example, if you expect to serve 100 families annually and your average dollars/call is $6,000, then your revenue will be $600,000. Now, during normal, non-pandemic times, you would need to make two basic assumptions to calculate your revenue: Normal Assumption 1: Upon how many calls should I build my budget? Most people use a three-year average, while others look for trends up or down and make a pro forma estimate based on those trends. I […]
October 6, 2021
Published by 
Foresight on October 6, 2021
Foresight on October 6, 20212021 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW The future is NOW for the funeral and cemetery profession. The question is, are you planning to adapt and evolve your business or plan your succession? If you are staying in the profession, we encourage you to download our Insights Summary on the results of our 2021 Funeral & Cemetery Consumer Behavior Study. You will discover how to embrace and implement the new changes that are vital to your future business success.
August 24, 2021
Published by Chris Cruger on August 24, 2021
Chris Cruger on August 24, 2021It’s time to decide whether you’ll evolve your business or prepare for succession. The reference to “growth” in the business world does not necessarily coincide with multiple acquisitions. What it does pair with is the word “evolve.” The Foresight Companies’ 2021 Funeral and Cemetery Consumer Behavior Study revealed that consumers are embracing completely new ways of doing things and have no intention of going back to the old ways. They are evolving, and so should we. Empirical insights from the study show this clearly: 74% of consumers expect to find prices online (66% expect to see products online as well). 47% of consumers will not do business with a firm if it does not provide pricing online (if there is an alternative). 32% of consumers’ attitudes about the profession have changed because of COVID. Consumer attitudes about the profession’s ability […]