June 27, 2023
Published by 
Nicole Vullo on June 27, 2023
Nicole Vullo on June 27, 2023Add a Traditional Element to Today’s Techie Marketing Strategy Whether it is a conversation with friends and family or your coworkers, it seems everyone these days is talking about all thing’s robots. With all due respect, it is a valid topic. Ever since ChatGPT started to make its presence known toward the end of 2022, the terms “AI” and “automation” have quickly become hot buzzwords. On a lighter note, I can recall a team lunch in our office that started out discussing ChatGPT but quickly segued into a conversation of “what was the name of the Jetson’s maid?” I will save you the Google search: her name was Rosey. My point is that in 2023, all these futuristic elements that we expected to happen at some point in the new millennium are becoming mainstream. And while they are great tools […]
April 18, 2023
Published by Nicole Vullo on April 18, 2023
Nicole Vullo on April 18, 2023Bringing your marketing blueprint to life requires a solid plan but also the flexibility to try new things and change what doesn’t work. I recently finished a book in which the main character and I shared a few things in common. We both love football and we both use algorithms in our careers. Her algorithms were focused on using data to analyze and predict game strategies and mine are focused on crafting the appropriate elements for a marketing strategy. Now, if only I could also marry the star NFL quarterback like she did… But I digress. Every marketing and social media platform uses an algorithm, and whether you like it or not, you need to understand it to be successful in marketing your funeral home or cemetery business. The algorithms determine which content people see every time they check the […]
March 21, 2023
Published by Nicole Vullo on March 21, 2023
Nicole Vullo on March 21, 2023If you are planning to sell your funeral home or cemetery business, there are many factors to consider. One that is extremely important in 2023 is the rise of interest rates. Our M&A Analyst, Sierra Heil provides her insight on this vital question. Question: How can I sell my business if interest rates are rising? Sierra Heil: Over the past 20 years, the deathcare industry has undergone significant consolidation. Many industries have become more focused on convenience and value leading to the emergence of large national chains in an industry that at one time was entirely run by independent local providers. As the baby boomer population ages, many people live outside of the areas they were born or away from younger family members, and families often appreciate when firms offer a wide range of services and options for their loved ones. […]
February 2, 2023
Published by Nicole Vullo on February 2, 2023
Nicole Vullo on February 2, 2023DOUG GOBER TO BE HONORED WITH THE ICCFA EDUCATIONAL FOUNDATION’S LASTING IMPACT AWARD STERLING, VA—January 31, 2023 – The International Cemetery, Cremation and Funeral Association’s (ICCFA) Educational Foundation will present its Lasting Impact Award to Doug Gober during the 2023 ICCFA Annual Convention & Exposition in Kansas City, Missouri. Doug has logged hundreds of hours as a speaker and educator at deathcare events across the globe and has presented at many ICCFA events including the ICCFA Annual Convention & Exposition, the DEAD Talks Sales Conference, and the ICCFA University. He has earned numerous national awards within the deathcare profession and has served as a consultant for marketing and merchandising projects on an international scale. Doug currently serves on the ICCFA Sales & Marketing Committee. Doug began his career in deathcare 44 years ago as a sales representative for Batesville Casket […]
July 25, 2022
Published by Nicole Vullo on July 25, 2022
Nicole Vullo on July 25, 2022We were excited to take part in the 2022 Funeral (Un)Conference. DISRUPT Media and ConnectingDirectors.com teamed up with deathcare leaders to bring the first-ever Funeral (un)Conference to your digital screen. Chris Cruger joined Day Two of the event for an unscripted and unprecedented panel discussion about all things business growth and funding. For a recap of the discussion, click the video below.