June 27, 2024
Published by 
Gabriel Ngo on June 27, 2024
Gabriel Ngo on June 27, 2024Scenario: Oren Gibson is a fourth-generation owner-operator of Orville H. Gibson Funeral Home & Cremation Services in Sevierville, Tennessee. The business has been serving their community for over 100 years and is deeply and successfully entrenched in Sevierville with a sterling reputation. One Tuesday morning, Oren completed a routine monthly meeting with his entire staff and had just sat down at his desk to approve some invoices when he received a call from the receptionist. A lady named Missy was there to see him, and she had an urn in-hand. He peeked at his calendar and saw that there was not anything that had been scheduled, and the name “Missy” did not ring any bells. He had one funeral director on maternity leave and his other funeral director was off. Oren got up and braced himself for either what could […]
May 29, 2024
Published by Gabriel Ngo on May 29, 2024
Gabriel Ngo on May 29, 2024How to adapt to growing consumer demand for transparency and strategically navigate the FTC’s oncoming pricing requirements. Last month’s article, “Understanding Your Recovery Cost,” by Nelson Thulin, focused on appropriately pricing your services in order to cover your overhead costs. As a follow-up, this article focuses on what you should do to make your business more transparent to consumers once your pricing is in order. This involves answering three questions, which I will share in a bit, as well as understanding today’s consumers and the implications of why they increasingly demand transparency from businesses. Regarding the latter, it’s important to remember that the families you serve are simply a subset of consumers at large. This means they are influenced by the growing ease and experience they gain by patronizing Amazon, eBay and other online retailers. In practically every online experience […]
December 28, 2023
Published by Gabriel Ngo on December 28, 2023
Gabriel Ngo on December 28, 2023Scenario: Stewart Spector is a fourth-generation owner-operator of Spector & Steinberger Funeral & Cremation Services in Smyrna, Georgia. The business changed to its current name from its original name of Spector & Sons Funeral Home in early 2010 when Stewart’s key employee, Nell (“Nelly”) Steinberger, bought into the business. This was also the year that Stewart and Nell started their pet end-of-life service business, Rainbow Bridge Pets, since both were animal lovers as well. Spurred on by Nelly’s passion for the environment and greener alternatives, they decided to make the investment and offer only flameless cremation for their pet families, installing only a resomator in their newly built facilities. Because both Stewart and Nelly believed so much in flameless cremation or aquamation/alkaline hydrolysis as a “greener” alternative to flamed cremation as well as it being a “gentler” process, it was […]
November 28, 2023
Published by Gabriel Ngo on November 28, 2023
Gabriel Ngo on November 28, 2023Key Indicators to Elevate Your Virtual Presence In my last Memento Mori article, I wrote about the growing and essential importance of having your website truly be your virtual business as well as how online reviews are now more crucial than ever. However, that is only the tip of the proverbial iceberg. Relating your virtual business website to your physical location—and the general physical concepts regarding “curb appeal” and “location, location, location” being such vital components in real life—there are foundations you should understand to help ensure that you avoid “not standing out” and “being invisible” in a busy marketplace as the Seth Godin quote so eloquently captures. There are approximately 5.18 billion internet users in 2023 (versus a world population of about 8.1 billion)— that is 64% of ALL people on this earth utilizing the internet in some form […]
July 27, 2023
Published by Gabriel Ngo on July 27, 2023
Gabriel Ngo on July 27, 2023Putting together a winning team employing hourly workers and part-timers as a solid foundation. “Culture is defined and created from the top down, but it comes to life from the bottom up.” – Mike Smith, former Atlanta Falcons head coach and 2008 NFL coach of the year You’re probably already thinking that this quote is all well and good, but who has time for culture when your business is short a li-censed staffer or two (if you operate a larger business) and the other licensed staff is on vacation this week? I get it. Businesses across all professions and industries have been battling staffing shortages and talent retention challenges. To that extent, funeral home businesses are no exception. They are not only part of the rule but also have licensing requirement issues (in some states, dual licensing) to contend with […]