September 21, 2020
Published by 
Foresight on September 21, 2020
Foresight on September 21, 2020Many funeral home owners are considering opening a discount cremation brand to defend their market share from aggressive competitors. Seems like an obvious idea, but is it the smart thing to do? That depends. On this episode, John T. McQueen, CFSP joins Welton Hong and Ellery Bowker to share his expertise. John, was a successful funeral home operator who simultaneously grew brands at the high and low ends of the market. Click the video below to learn the answers to these three important questions: How to decide if you should (or should not) open a discount cremation business How to avoid cannibalizing your traditional business How to create differentiation between the brands to show value and support pricing
September 1, 2020
Published by Foresight on September 1, 2020
Foresight on September 1, 2020Dan Isard, Doug Gober, and Chris Cruger bring long time industry leader to join their team Phoenix, AZ—September 1, 2020 — “We are pleased to announce we have brought on an established industry leader, John T. McQueen, to our ever-growing and dynamic team. The addition of John as our Director of Client Experience allows us to deliver the highest level of knowledge and expertise to our clients,” Dan Isard, the founder and managing partner of The Foresight Companies, recently announced. “John conveys sincerity, confidence and reliability at the highest level. His capabilities and experience in this profession will provide a high level of knowledge to our clients and the entire industry. We couldn’t be more excited to have John on board,” Isard added. “I am excited to be a part of The Foresight Companies and to have the opportunity to […]
August 14, 2020
Published by Foresight on August 14, 2020
Foresight on August 14, 2020Before a consumer calls your funeral home they’ve likely done some research on your site, your competitor’s sites and more. What they’re doing is to getting their questions answered, they are arming themselves with as much information as possible, and they’re making a judgement about your value proposition. If you provide the answers, information, and value they are seeking, your phone will start ringing. You have to pass those tests before the consumer will call you. On this episode, Chris Cruger joins Welton Hong and Ellery Bowker to talk about ways to get more consumers dialing your phone. Click the video below to learn these three valuable tips: How to immediately show differentiation online How your website needs to be the guide How to call the consumer to action
June 16, 2020
Published by Foresight on June 16, 2020
Foresight on June 16, 2020“Funeral homes adjust to virtual demand” was the top story in the Daily Independent on June 15th, highlighting key findings in Foresight’s groundbreaking study created to understand consumer attitudes, perceptions and behaviors about the funeral and cemetery industry prior to, during, and after the Covid-19 pandemic. Chris Caraveo, a reporter for the Daily Independent, recently interviewed Chris Cruger, Chief Operating Officer of the Foresight Companies, to review the key findings of our Funeral and Cemetery Consumer Behavior Study. Daily Independent refers to the new fact that 75% of consumers want pricing online — a practice virtually unheard of in the funeral home industry prior to the Covid-19 pandemic — and many consumers will not do business with providers who do not deliver transparency. “The resulting business implications the study points to are colossal — especially for a sector largely unchanged […]
June 5, 2020
Published by Foresight on June 5, 2020
Foresight on June 5, 2020On June 4th, we were honored and pleased to share with you, The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study: Insights & Key Findings Webinar. We hope that the information presented was insightful and eye-opening for you and your business especially during these uncertain and trying times. We are happy to share with you some content we feel will be most useful as we learn to adapt our business operations to the new normal. Watch the recording of the webinar now to learn about our study! The COVID-19 Pandemic has presented us all with unparalleled challenges we never expected. We here are at The Foresight Companies want to be your resource for all things related to managing your business operations. All of us here at Foresight want you to know that we are moving forward, together. Rely on us […]