In what was undeniably the most transformative time in generations, The Foresight Companies conducted a study of consumers to put empirical data behind the speculative trends about how COVID-19 will impact the funeral and cemetery profession, both in the short-term and the long-term. None of us could have imagined that almost one year after debuting this groundbreaking study, we would still be faced with the challenges of the pandemic. In 2021, the consumers were still talking, and we were listening!
Our follow-up 2021 Funeral and Cemetery Consumer Behavior Study not only builds upon many of the key insights that we shared in 2020, but it also delivers new and fascinating findings into the mind of the consumer as we start to move beyond the pandemic.
It will also address the opportunities that lie ahead in funeral service including reinstituting consultative selling, rethinking staffing plans, reimagining facilities, renewing commitments to pre-need sales and more.
Chris Cruger will provide insights for the industry on how the business model must evolve and adapt to the post-pandemic environment. The research-based findings of this study are a must for any professional looking to stay abreast of the rapidly changing times we face today.
Watch our webinar on-demand to hear key insights on:
- Which trends and behaviors have remained in play
- What new behaviors are we seeing from consumers in 2021
- How to embrace and implement these changes that are vital to your future business success