Before a consumer calls your funeral home they’ve likely done some research on your site, your competitor’s sites and more. What they’re doing is to getting their questions answered, they are arming themselves with as much information as possible, and they’re making a judgement about your value proposition. If you provide the answers, information, and value they are seeking, your phone will start ringing. You have to pass those tests before the consumer will call you.
On this episode, Chris Cruger joins Welton Hong and Ellery Bowker to talk about ways to get more consumers dialing your phone. Click the video below to learn these three valuable tips:
- How to immediately show differentiation online
- How your website needs to be the guide
- How to call the consumer to action