Nicole Vullo
on
2025 Funeral and Cemetery Consumer Behavior Study Insights Summary
Insights in Action: How Consumer Attitudes and Behaviors Shape the Future of Your Business Model
For six years, Foresight has been surveying consumer attitudes and behaviors regarding funeral services and the cemetery profession. This research aims to deliver meaningful, fact-based insights that empower our profession to stay ahead of evolving trends.
In the last three years, we’ve expanded our research to include funeral and cemetery professionals. This dual-perspective approach reveals an unsettling truth: a profession often out of sync with consumer expectations, and in some cases, actively resisting market changes. Many businesses lack a strategic long-term plan to engage with an increasingly non-traditional and evolving consumer base.
We delve into the disconnect between the profession and the consumer, highlighting key findings from our research. You will gain actionable insights into the attitudes and behaviors shaping the future of funeral services and cemeteries. We’ll explore the gaps in understanding and suggest strategies to bridge them, equipping professionals to align with modern consumer demands and thrive in a shifting landscape.
Download our report today to learn how to adapt and thrive in the future of funeral service by meeting the evolving demands of today’s consumers.