January 2, 2020
Published by 
Dan Isard on January 2, 2020
Dan Isard on January 2, 2020Twelve months, 12 steps to business success in 2020. This month: no-fear pricing. This is the year of implementing your 2020 vision plan in your business, and using the year 2020 as a metaphor for 20-20 eyesight is perfect. Like your eyesight, while we are aiming toward the most successful outcomes, we understand there may need to be some corrections along the way. As well as urging you in these columns to do everything in your power to facilitate your vision, I will be offering something different as well – a monthly video blog memorializing the written columns. I understand that some people learn by reading, some by doing and others by hearing/seeing. Visit theforesight companies.com/video-blog to view the monthly blogs, and I hope they will give you added insight. Sometimes doing the right thing is more about the courage […]
November 22, 2019
Published by 
Stephanie Ramsey on November 22, 2019
Stephanie Ramsey on November 22, 2019HR Case Study #16 Scenario: Rossi Funeral Service is a single location business owned by Adrian Rossi serving 250 families a year. The business employs more than twenty-five full-time and part-time employees. Currently, they have several full-time licensed funeral directors who are all male and one female apprentice, Janice. Adrian is very pleased with Janice and sings her praises. Recently a post was made on social media that was ultimately identified as belonging to Janice. Although Janice did not identify who she worked for, she provided many details about her work situation. While she claimed she was working her dream job, she complained that she was paid a low hourly wage. Further, she stated that she was required to work most of the removals both day and night, meet with families, and handle family services more than the licensed funeral […]
November 20, 2019
Published by Dan Isard on November 20, 2019
Dan Isard on November 20, 2019Promoting service fees, not merchandise, is the only way to survive as a business. You are reading my second submission for this month’s column because the first was rejected by my editor. And, like any good pouting 8th-grader, I have begrudgingly taken his rejection and done as admonished. The editor wrote me after reading my first draft: “Daniel Mark Isard, you go back to your desk and complete this assignment right now!” The original article, I admit, was the shortest I’d ever written. My editor didn’t like that; he said he felt I didn’t explain myself thoroughly. Of the more than 500 articles and thousands of words I’ve written for this profession, this was the first I wrote that was just five words (an average article is between 1,200 and 2,000 words). I thought I had given quality advice in […]
September 25, 2019
Published by Dan Isard on September 25, 2019
Dan Isard on September 25, 2019Planning to retire is one thing. Planning to retire and be financially independent is quite another. A commentary By Daniel M. Isard I find it fascinating that this study covers such serious topics, but I have to wonder whether respondents are taking them as seriously as they should. Its keystone statement, in my opinion, is “[to determine] how well members are prepared for retirement.” But a response rate of 7.6%? That is just ridiculous! Everyone plans to retire. Of all the people we bury or cremate, 80% die after age 65. Therefore, we should all be aware of it, we should all be concerned with it, and we should all be investing our money and time to play the odds that we will indeed be “among the numbers” of this great majority who die after retirement. Actually, the results of […]
September 25, 2019
Published by Dan Isard on September 25, 2019
Dan Isard on September 25, 2019Being a funeral home owner is as much about being a human resources manager as it is about being a funeral director. By Daniel M. Isard Human Resources Running a funeral home is either a business or a job. Which one depends on three factors: • Is your name on the sign and does the bank have a large loan with your signature? • Is your name on the sign and does the bank have a large loan with your family member’s signature? • Are you earning a wage for working? By my estimate, there are 19,000 funeral homes across the country, of which 15,000 are owned by about 10,000 individuals. If you are one of those 10,000, you are either living in a small town upstairs from your office and doing most everything yourself or you are a larger […]