Foresight on 
Bridging the Technology Divide
The latest Funeral and Cemetery Consumer Behavior Study (FCCBS) reveals an urgent message: consumers are embracing technology faster than the profession is adapting. Discover what families expect online, onsite, and beyond—and how your business can close the gap.
For six years, the FCCBS has tracked the behaviors and expectations shaping funeral and cemetery service. In the 2025 edition, one theme stands out: technology is the profession’s greatest opportunity—and its biggest blind spot.
- Only 49% of consumers give top marks for technology-based products.
- Just 53% say employees explain technology effectively.
- Yet 78% of future customers plan to research online before making arrangements.
From streaming and A/V systems to online pricing, digital merchandising, and AI-powered chat tools, today’s families expect seamless, connected experiences at every touchpoint. The firms that meet those expectations will earn loyalty—and long-term growth.
Download this whitepaper to explore:
- How to align your digital presence with evolving consumer habits
- Which technologies most influence satisfaction and trust
- Practical strategies to enhance communication, education, and service