Welton Hong

Written by Welton Hong, Ring Ring Marketing Nike, Apple and Coca-Cola are just a few companies with a brand so recognizable that a large majority can draw their logo from memory, recite their slogan or (at the very least) name a few products they sell. While not on such a grand scale, of course, my guess is you’ve put some effort into giving your funeral home a brand, too. You’ve got a logo, website, mission statement and maybe even a color palette. But how much effort have you put into your own brand? Before you write it off, personal branding isn’t about self-promotion—and it isn’t just for celebrities or social media influencers. As a funeral director, you’re the face of your funeral home. And for you, a personal brand is about developing trust, credibility and a genuine connection with the […]

Written by Welton Hong, Ring Ring Marketing Artificial intelligence (AI) is likely already part of your daily life—whether through curated playlists on Spotify or Pandora, those Netflix recommendations that are seemingly spot on or the smart assistant you ask to turn on the kitchen light when you get home from work. So while AI might still sound futuristic—something out of a sci-fi novel rather than a tool for everyday business—the truth is, AI has been around for a while and is presently shaping many industries. Deathcare is headed that direction, too. But in funeral service, its role must be handled with care. AI can certainly assist, but definitely not replace human empathy. So, my advice if you decide to integrate it in any way is to ensure it operates under human oversight, maintains data privacy and is transparently communicated to […]