January 27, 2026
Published by 
Foresight on January 27, 2026
Foresight on January 27, 2026Written By Jen Graziano, Licensed Funeral Director, Attorney, Founder: RememBar Collection People often look “outside” to find whatever it is they’re searching for. Whether outside of their living situation to find a new home, outside a relationship situation to find a new partner, or outside a business situation to find a new idea; there’s a human tendency to look outward. The irony is what we’re searching for is so often right in front of our eyes. On that note, let’s talk about our funeral home(s), not as business entities but rather, the brick and mortars, themselves. In our endless quest to offer something new, are we neglecting to look within to see how we can improve what we already have? We take for granted walking through our doors each day and going directly to our respective desk, office and chapels. […]
December 22, 2025
Published by Foresight on December 22, 2025
Foresight on December 22, 2025Overview: This case study follows Pellerin Funeral Homes from its 1921 founding to its 2022 sale, highlighting a 30-year partnership with Foresight that helped the family navigate change, streamline operations, and plan a successful succession. A BUSINESS EVOLVES Founded in 1921 by Harris J. Pellerin, the business grew from humble beginnings in Breaux Bridge, Louisiana, offering undertaking, embalming, and ambulance services. In 1962, Harris’s son, Ray Pellerin, took over leadership in his 20s after enrolling in mortuary school. Under Ray’s direction, Pellerin Funeral Homes expanded to Henderson, St. Martinville, and Arnaudville, becoming a regional leader in funeral service. A PARTNERSHIP BEGINS In the 1980s, Ray Pellerin attended a presentation by Dan Isard of Foresight at a National Funeral Directors Association convention. That meeting sparked a consulting relationship that would last three decades, guiding the business through growth, innovation, and, ultimately, […]
November 6, 2025
Published by Foresight on November 6, 2025
Foresight on November 6, 2025Bridging the Technology Divide DOWNLOAD NOW The latest Funeral and Cemetery Consumer Behavior Study (FCCBS) reveals an urgent message: consumers are embracing technology faster than the profession is adapting. Discover what families expect online, onsite, and beyond—and how your business can close the gap. For six years, the FCCBS has tracked the behaviors and expectations shaping funeral and cemetery service. In the 2025 edition, one theme stands out: technology is the profession’s greatest opportunity—and its biggest blind spot. Only 49% of consumers give top marks for technology-based products. Just 53% say employees explain technology effectively. Yet 78% of future customers plan to research online before making arrangements. From streaming and A/V systems to online pricing, digital merchandising, and AI-powered chat tools, today’s families expect seamless, connected experiences at every touchpoint. The firms that meet those expectations will earn loyalty—and […]
October 31, 2025
Published by Foresight on October 31, 2025
Foresight on October 31, 2025The Challenge: Following the COVID-19 pandemic, one funeral home faced a familiar but urgent challenge: declining case counts coupled with reduced revenue per call. Although total revenue grew modestly from 2019 to 2023, profitability was impacted by this drop in per-call performance. This prompted the owner to engage Foresight to stabilize revenue and improve overall financial health. The Solution: Milestone #1: Pricing Optimization Foresight conducted a detailed review of overhead costs and identified strategic pricing adjustments across services and merchandise. The adjustments added over $1,000 revenue per call within a single year (2023 to 2024), significantly improving margins without sacrificing competitiveness. Milestone #2: Merchandise Diversification To counterbalance lower case volume, Foresight recommended expanding merchandise offerings. After assessing market potential, the client introduced gravestones and monuments. This initiative generated a 180% increase in merchandise sales revenue in 2024, creating a new […]
October 30, 2025
Published by Foresight on October 30, 2025
Foresight on October 30, 2025Written by Wendy Russell Wiener, Managing Member, WRW Legal and Liz Apolonio, Legal Administrative Assistant, WRW Legal Target identified – CHECK! (with the help of Foresight, of course!) Letter of Intent – CHECK! Due diligence complete – CHECK? Asset Purchase Agreement – CHECK! Closing – NOT SO FAST! So many states require prior approval of a change of ownership of a cemetery, funeral home or crematory; yet so many buyers and sellers overlook the requirement in their rush to the closing table. Every week clients approach us at WRW Legal to help them secure approval from their state regulator for the change of ownership they have planned. Recently, we were lamenting, if only there were a way for us to get the word out that getting those applications in early is crucial! What you should know and do: Know your […]