Chris Cruger

As Foresight’s annual Funeral and Cemetery Consumer Behavior Study has revealed for the past five consecutive years, competition is intensifying and technology is reshaping how funeral and cemetery professionals connect with clients as consumer preferences and expectations evolve. To not just survive but to thrive in this dynamic environment, funeral homes need a robust strategy built on three fundamental pillars: self-awareness, a proactive business plan and a strong, supportive culture. These elements are inextricably linked; together, they create a synergistic approach to success. The Power of Self-awareness Success begins with a multifaceted understanding. In the funeral home context, this requires a keen awareness of three critical areas: yourself, your business and your community. Self-Awareness: The capacity to understand your own emotions, thoughts and behaviors is paramount for effective leadership. For funeral home owners and managers, this translates into a realistic […]

How to assess your current status and plan for success in the final stretch of 2024. As we wrap up summer and head into the final stretch of 2024, it’s time to pause to take inventory of what the first two-thirds of the year brought and assess both what has gone well and the things that haven’t met expectations. In March, this column explored how planning and execution lead to business success. Here, I’m refocusing on that subject to help you position yourself for a successful finish to 2024.  Assess Your Current Status As the challenges in your small business and profession mount, it’s critical to have real information and awareness of your business and the market around you. You need good, consistent data; having little or no information is even more reason to recalibrate for a better finish to the […]

In the January issue of The Director, I wrote about the importance of planning, awareness and accountability as the bedrock of your business success in 2024. Having a plan is the first critical step. Next, and most important, is execution – putting a predetermined course (your plan) into action. It means carrying out tasks, activities and steps outlined in your plan to achieve your goal(s). If you don’t do those things, your plan will likely fail. In other words, a well-crafted plan is just the beginning. Its true power lies in the commitment and discipline necessary to make it happen. Execution marks the real difference between success and failure. Clearly Defined Roles The key starting point is laying out clearly defined goals about what you want to achieve. Make sure they are specific, measurable, achievable, relevant and time-bound, i.e., SMART […]

Building your success on awareness and a plan. As we begin 2024, I am humbled to be a part of this business and finance column going forward. We have some big shoes to fill after the wisdom Dan Isard has brought to this column for decades. My focus is going to be on planning, awareness and accountability in your business. I want to challenge you to make 2024 the best year it can be and then grow from there. I believe that awareness, or understanding, is a core principle in business success. Awareness of yourself, your business and your community is what charts the path forward in these turbulent times. The more you understand your present situation, the better prepared you will be to adapt going forward. A key part of awareness is knowing where we are today and where […]

Serving Pet Families Can Be a Worthwhile Proposition Written by Chris Cruger with Alice Adams My friend, Andra, called to tell me her beloved Schatzki, a beautiful 12-year-old German Shepherd, was in hospice, her voice choking with emotion. “I’ll call you as things move along,” she promised. “I cry every time I say ‘hospice,’” she confessed before ending the call. A few days later, Schatzki succumbed in Andra’s arms as the vet administered the euthanizing injection. Her vet was partnered with a local funeral home offering end-of-life services for pets. Two uniformed and neatly groomed attendants waited in a removal vehicle until Andra had said her tearful goodbye. While the vet summoned the waiting attendants, a friend led the sobbing woman out of the room for a glass of wine. While Schatzki was in hospice, Andra made arrangements with the […]