Each year, American Funeral Director Magazine publishes a yearly forecast article where experts and innovators in the funeral and cemetery profession share their predictions for the year ahead. For 2022, they share their visions of the future of cremation, memorialization, technology, what a post-pandemic world looks like, and more. Chris Cruger had the honor this year to be part of this insightful article. This article originally appeared in the January 2022 issue of American Funeral Director, published by Kates-Boylston Publications, and is being shared with permission. We have included his excerpt below. You can also download the entire article
Chris Cruger on his vision of 2022
I think we’re going to see quite a bit of the same in 2022 that we saw in 2021. Consumer attitudes and behaviors have changed so dramatically through COVID that it has completely shakin’ the tree. We are going to continue to see a significant turnover in ownership into 2022 and beyond.
As consumer attitudes have shifted and the availability of information continues to expand, we are seeing owners who are embracing the opportunity and are experiencing incredible success. On the other hand, those
who are resistant to change are finding things a little bit more difficult today than they once were. We are also seeing quite a few folks who are just tired. It’s been a long couple years and people have simply had enough.
As we head into 2022, I think you will continue to see much of the same– more transactions than you can keep track of, more-and-more technology, and a much better educated consumer that knows what they are looking for.