Chief Executive Officer
Chief Executive Officer
Chris Cruger is seen as an innovator and thought leader in the funeral and cemetery industry. His great success is based on his exceptional ability to provide comprehensive solutions to intricate business challenges that leaders in our industry are faced with. Chris continues to successfully improve Foresight’s operational and transactional services. Since joining Foresight, he has demonstrated his passion and ability to help our clients and implemented some key initiatives to further expand the company.
As one of the foremost authorities in the cemetery and funeral service industry, Chris has the knowledge to provide efficient solutions to businesses of all sizes in our profession. His passion and desire for the development of the funeral and cemetery profession come through in everything that he does.
Chris began his career in funeral service over 25 years ago as a financial analyst in corporate development for SCI, where he ultimately spent 13 years. Chris quickly rose through the ranks at SCI where he was Vice President of Business Development, responsible for Corporate Development, Real Estate, Construction and Affiliate Relationships.
Chris’ experience in the funeral and cemetery industry spans throughout North America, across five continents and 25 countries. Over the past twenty years, Chris has analyzed several thousand funeral homes and cemeteries and has a unique depth of perspective in this industry. Chris has a demonstrated cross-dimensional experience in finance, sales, transactions, and operational management with both public and private companies and their Board of Directors.
Chris has led multiple engagements on Corporate Strategy to create the long-term corporate strategy for SCI, multiple regional consolidators, and independent operators in the funeral Industry. He has an extensive knowledge of business plan development, implantation, and turnaround management.
Chris regularly consults with members of the financial community on matters related to the funeral industry and has strong relationships in capital markets. He has hosted multiple webinars highlighting the key findings and insights from our Consumer Behavior Study and was interviewed by multiple news outlets and media channels. He has also been the guest panelist for various podcasts such as Elevating Funeral Service and Generation Bold.
Chris is a native New Englander who attended Lehigh University where he earned a Bachelor of Science in Business Administration with a focus on finance and accounting.
Chris is the father of two boys. His passions include golf, fitness, hunting, fishing, travel and being outdoors.