Published by
Dan Isard
on
Dan Isard
on
Preneed funeral and advance cemetery sales are important to many businesses, but how do you know whether your sales program is taking you where you want to go? The average funeral home can measure its preneed effectiveness by reviewing the 5 ratios Dan discusses in the November ICCFA magazine. Dan also presents 3 metrics for cemeteries.
Your GPS to preneed funeral and advance cemetery sales – ICCFA November 2015 SR