Unlocking the Consumer Relationship

Published by

Dan Isard on September 9, 2015

Dan Isard interprets five key dynamics of the 2015 NFDA Consumer Awareness and Preferences Survey. While funeral directors should review the entire survey he focuses on 5 key dynamics: Attendance, Shopping, Choosing a Funeral Home, Religion and Cremation. According to Dan, these are important trends or awareness points of consumer interaction.

Unlocking the Consumer Relationship – The Director – September 2015