Published by
Dan Isard
on
Dan Isard
on
The funeral and cemetery profession has survived somehow, often in spite of itself. I think that memorialization is a perfect example of this fact. Allow me to point out that both the funeral and cemetery sides of our profession have not provided the long-term service that memorialization needs, to the detriment of the emergent services.
Can we establish a time period that the funeral home maintains a vested interest in the relationship it has with the consumer? I think there is no doubt that the three- or fourday period from the time of death until the time of interment or cremation is a given. I have long thought that this period is too short as we serve the family when dad dies but then do nothing for the next 10 years, waiting patiently to serve them again when mom dies.
Aftercare is the service that should fill this void. However, the typical funeral home still refers to the phrase “my families,” meaning that…