Preneed isn’t just for funeral homes. Cemeteries can certainly benefit from boosting their advance sales – but it’s not an easy task, especially with the rise in cremation. We spoke to Daniel M. Isard, president of The Foresight Companies, and Paul White, vice president of client development and marketing with Funeral Services, Inc., who shared their thoughts on best practices for making advance sales. Click below to see full published article.
Advance Sales Roundtable May 2014 CEM