{"id":3568,"date":"2020-09-21T18:45:57","date_gmt":"2020-09-21T18:45:57","guid":{"rendered":"https:\/\/www.theforesightcompanies.com\/?p=3568"},"modified":"2023-10-02T18:29:28","modified_gmt":"2023-10-02T18:29:28","slug":"should-a-traditional-funeral-home-open-a-low-cost-cremation-business","status":"publish","type":"post","link":"https:\/\/www.theforesightcompanies.com\/blog\/should-a-traditional-funeral-home-open-a-low-cost-cremation-business\/","title":{"rendered":"Should a Traditional Funeral Home Open a Low Cost Cremation Business?"},"content":{"rendered":"<p>Many funeral home owners are considering opening a discount cremation brand to defend their market share from aggressive competitors. Seems like an obvious idea, but is it the smart thing to do? That depends.<\/p>\n<p>On this episode, John T. McQueen, CFSP joins Welton Hong and Ellery Bowker to share his expertise. John, was a successful funeral home operator who simultaneously grew brands at the high and low ends of the market.<\/p>\n<p>Click the video below to learn the answers to these three important questions:<\/p>\n<ol>\n<li>How to decide if you should (or should not) open a discount cremation business<\/li>\n<li>How to avoid cannibalizing your traditional business<\/li>\n<li>How to create differentiation between the brands to show value and support pricing<\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"Episode #21: Should a Traditional Funeral Home Open a Low Cost Cremation Business? with John McQueen\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/zmNsJcNcNC4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many funeral home owners are considering opening a discount cremation brand to defend their market share from aggressive competitors. Seems like an obvious idea, but is it the smart thing to do? That depends. On this episode, John T. McQueen, CFSP joins Welton Hong and Ellery Bowker to share his expertise. John, was a successful funeral home operator who simultaneously grew brands at the high and low ends of the market. Click the video below to learn the answers to these three important questions: How to decide if you should (or should not) open a discount cremation business How to avoid cannibalizing your traditional business How to create differentiation between the brands to show value and support pricing &nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n","protected":false},"author":24,"featured_media":3455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205],"tags":[112],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should a Traditional Funeral Home Open a Low Cost Cremation Business? | Funeral Home Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theforesightcompanies.com\/blog\/should-a-traditional-funeral-home-open-a-low-cost-cremation-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should a Traditional Funeral Home Open a Low Cost Cremation Business? | Funeral Home Consulting\" \/>\n<meta property=\"og:description\" content=\"Many funeral home owners are considering opening a discount cremation brand to defend their market share from aggressive competitors. Seems like an obvious idea, but is it the smart thing to do? That depends. On this episode, John T. McQueen, CFSP joins Welton Hong and Ellery Bowker to share his expertise. John, was a successful funeral home operator who simultaneously grew brands at the high and low ends of the market. Click the video below to learn the answers to these three important questions: How to decide if you should (or should not) open a discount cremation business How to avoid cannibalizing your traditional business How to create differentiation between the brands to show value and support pricing &nbsp; &nbsp; &nbsp; &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theforesightcompanies.com\/blog\/should-a-traditional-funeral-home-open-a-low-cost-cremation-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Funeral Home Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-21T18:45:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T18:29:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theforesightcompanies.com\/wp-content\/uploads\/2020\/08\/Elevating-Funeral-Service.png\" \/>\n\t<meta property=\"og:image:width\" content=\"505\" \/>\n\t<meta property=\"og:image:height\" content=\"261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicole Vullo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Vullo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theforesightcompanies.com\/blog\/should-a-traditional-funeral-home-open-a-low-cost-cremation-business\/\",\"url\":\"https:\/\/www.theforesightcompanies.com\/blog\/should-a-traditional-funeral-home-open-a-low-cost-cremation-business\/\",\"name\":\"Should a Traditional Funeral Home Open a Low Cost Cremation Business? 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