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Adjusting your funeral home operating model for maximum continuing business viability. There is a time when every business needs to evaluate its effectiveness from every facet to maintain financial viability and relevance to customers. Operating a funeral home and adjusting a business model can put owners in a quandary because of the hindrances surrounding the physical property. But a quandary does not mean impossible, and a funeral home building does not necessary need to be razed to make changes. Re-engineering your funeral business starts before any construction or wallpaper changes. The first priority to be addressed must be the business of doing business. Before considering any changes, conduct an in-depth market research study to understand the consumers who support your business. How do you do this? Surveys are the best way to find out what your community thinks about your […]

The evolution of funeral service has presented a sea of changes over time, so we must not simply mourn the past and hang on but move forward to give today’s consumers what they want. The traditional funeral, as funeral service so lovingly defines it, is gone. And it’s not coming back. In 2018, can we all finally agree on this point? Sure, there are some rural pockets of the country that have remained more stable in their practices, but are any among us honestly holding out hope that we’ll see families in the future choosing better quality merchandise and putting more emphasis on memorialization? When it comes to the “traditional” funeral, I encourage us all to get to the last and most important stage of grief – acceptance. But please don’t accept that changing consumer attitudes are all your fault. […]