Whitepapers

December 9, 2021

Foresight Focus Whitepaper: The Renewed Focus on Pre-Need

The Renewed Focus on Pre-Need: Giving Consumers What They Want DOWNLOAD NOW While Covid-19 has had massive effects on how consumer perceptions, attitudes, and behaviors have changed at an accelerated pace all across the board, consumer demand for pre-planning is an area that has taken front and center for the funeral and cemetery professional. While the last two years have been taxing across the globe, hitting the psyche of consumers everywhere and in almost every industry, the pandemic has taken a particular toll on funeral and cemetery last responders who have borne the brunt of helping families affected by the virus. Because there is a heightened awareness over one’s own mortality given Covid deaths, there has been a marked change in the attitudes of consumers regarding the value and importance of having pre-arrangements in place. As we discussed in the […]
October 6, 2021

Adapting and Evolving Your Business to Meet the Needs of the Consumer

2021 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW The future is NOW for the funeral and cemetery profession. The question is, are you planning to adapt and evolve your business or plan your succession? If you are staying in the profession, we encourage you to download our Insights Summary on the results of our 2021 Funeral & Cemetery Consumer Behavior Study. You will discover how to embrace and implement the new changes that are vital to your future business success.
February 3, 2021

Foresight Focus Whitepaper: How COVID-19 Changed the Role of the Funeral and Cemetery Professional

  How COVID-19 Changed the Role of the Funeral and Cemetery Professional Whitepaper DOWNLOAD NOW Introduction One of the key findings in our recently published 2020 Foresight Funeral and Cemetery Consumer Behavior Study (FCCBS) centers around how the ongoing pandemic had generated an unforeseen impact on the role of the funeral and cemetery professional. More specifically, the pandemic has affected not only how funeral homes and cemeteries serve their families in the present reality but has also shaped a reimagined role for funeral and cemetery professionals both in perception and reality. The outcome is an elevated position and profile as “last responders” in the eyes of the consumer. Most families walk into our funeral and cemetery facilities uncertain about what to expect. Negative depictions in the media further cloud their opinion. It only takes one bad apple exposed by the […]
October 26, 2020

Foresight Focus Whitepaper: Embracing Transparency to Drive Profitability

  Embracing Transparency to Drive Profitability Whitepaper DOWNLOAD NOW Introduction It is fundamentally accepted that new technologies have transformed the way we do business in almost every sector over the past 25 years. It is equally true that the pandemic has opened the floodgates in terms of how consumers look at, look for, and consume information at the convenience and touch of their fingertips. This has especially increased the competition among service-based businesses and companies. For example, large grocery chains have been offering curbside services for several years. However, a consumer now has the ability to hire a personal shopper via a mobile app to accomplish this task of grocery shopping for him/her and have the groceries delivered right to his/her door. Or in our case for the funeral and cemetery profession, the pandemic has forever changed how the presentation, […]
October 26, 2020

Foresight Focus Whitepaper: Five Ways Technology is Transforming the Profession

Five Ways Technology is Transforming the Profession Whitepaper DOWNLOAD NOW  Introduction  Our recently published 2020 Foresight Funeral and Cemetery Consumer Behavior Study (FCCBS) outlined how Covid-19 has driven technology to forever alter the funeral and cemetery profession. The impact of this change has aff­ected not only how funeral homes and cemeteries present their services and off­erings to the general public, but has also influenced how mourners actually participate in the burial and grieving processes. There are three main ways in which technology is changing our profession. The first is the clear consumer preference for the availability of pricing information online. 75% of consumers now state they want access to pricing online, and over half (52%) say they will only do business in the future with companies that provide online pricing, per 2020 FCCBS. The second is the use of virtual […]
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