Whitepapers

February 3, 2021

Foresight Focus Whitepaper: How COVID-19 Changed the Role of the Funeral and Cemetery Professional

  How COVID-19 Changed the Role of the Funeral and Cemetery Professional Whitepaper DOWNLOAD NOW Introduction One of the key findings in our recently published 2020 Foresight Funeral and Cemetery Consumer Behavior Study (FCCBS) centers around how the ongoing pandemic had generated an unforeseen impact on the role of the funeral and cemetery professional. More specifically, the pandemic has affected not only how funeral homes and cemeteries serve their families in the present reality but has also shaped a reimagined role for funeral and cemetery professionals both in perception and reality. The outcome is an elevated position and profile as “last responders” in the eyes of the consumer. Most families walk into our funeral and cemetery facilities uncertain about what to expect. Negative depictions in the media further cloud their opinion. It only takes one bad apple exposed by the […]
October 26, 2020

Foresight Focus Whitepaper: Embracing Transparency to Drive Profitability

  Embracing Transparency to Drive Profitability Whitepaper DOWNLOAD NOW Introduction It is fundamentally accepted that new technologies have transformed the way we do business in almost every sector over the past 25 years. It is equally true that the pandemic has opened the floodgates in terms of how consumers look at, look for, and consume information at the convenience and touch of their fingertips. This has especially increased the competition among service-based businesses and companies. For example, large grocery chains have been offering curbside services for several years. However, a consumer now has the ability to hire a personal shopper via a mobile app to accomplish this task of grocery shopping for him/her and have the groceries delivered right to his/her door. Or in our case for the funeral and cemetery profession, the pandemic has forever changed how the presentation, […]
October 26, 2020

Foresight Focus Whitepaper: Five Ways Technology is Transforming the Profession

Five Ways Technology is Transforming the Profession Whitepaper DOWNLOAD NOW  Introduction  Our recently published 2020 Foresight Funeral and Cemetery Consumer Behavior Study (FCCBS) outlined how Covid-19 has driven technology to forever alter the funeral and cemetery profession. The impact of this change has aff­ected not only how funeral homes and cemeteries present their services and off­erings to the general public, but has also influenced how mourners actually participate in the burial and grieving processes. There are three main ways in which technology is changing our profession. The first is the clear consumer preference for the availability of pricing information online. 75% of consumers now state they want access to pricing online, and over half (52%) say they will only do business in the future with companies that provide online pricing, per 2020 FCCBS. The second is the use of virtual […]
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