August 14, 2020
Before a consumer calls your funeral home they’ve likely done some research on your site, your competitor’s sites and more. What they’re doing is to getting their questions answered, they are arming themselves with as much information as possible, and they’re making a judgement about your value proposition. If you provide the answers, information, and value they are seeking, your phone will start ringing. You have to pass those tests before the consumer will call you. On this episode, Chris Cruger joins Welton Hong and Ellery Bowker to talk about ways to get more consumers dialing your phone. Click the video below to learn these three valuable tips: How to immediately show differentiation online How your website needs to be the guide How to call the consumer to action
April 23, 2020
It is tax time again. Check out this latest edition of Dan’s Digital Director to learn about tax planning issues, four decisions to make for your business return and things your accountant should know.
April 6, 2020
Online marketing and technology can be difficult to tackle without some basics. Check out this latest edition of our Digital Director Series to see how Online Marketing can benefit you and your firm. In addition to watching this video, click the link below for a detailed article from Dan on strategic tips to implement now in your marketing and advertising strategies. Watch the video below for strategic tips to implement now in your marketing and advertising strategies.
February 27, 2020
In our next Dan’s Digital Director segment, we touch on the importance of marketing with ROI. Learn how important your brand is, so you are receiving ROI and not LOI — Loss on investment. Watch the video below for strategic tips to achieve a return on your investment in your marketing and advertising strategies.
February 13, 2020
In this first segment of Dan’s Digital Director series, learn how to adopt mathematical courage from our own Dan Isard. See how you may be going about your pricing the complete wrong way, and determine how you can get back on the right track.