Video Blog

September 21, 2020

Should a Traditional Funeral Home Open a Low Cost Cremation Business?

Many funeral home owners are considering opening a discount cremation brand to defend their market share from aggressive competitors. Seems like an obvious idea, but is it the smart thing to do? That depends. On this episode, John T. McQueen, CFSP joins Welton Hong and Ellery Bowker to share his expertise. John, was a successful funeral home operator who simultaneously grew brands at the high and low ends of the market. Click the video below to learn the answers to these three important questions: How to decide if you should (or should not) open a discount cremation business How to avoid cannibalizing your traditional business How to create differentiation between the brands to show value and support pricing        
August 14, 2020

Three Ways To Increase Calls At Your Funeral Home

Before a consumer calls your funeral home they’ve likely done some research on your site, your competitor’s sites and more. What they’re doing is to getting their questions answered, they are arming themselves with as much information as possible, and they’re making a judgement about your value proposition. If you provide the answers, information, and value they are seeking, your phone will start ringing. You have to pass those tests before the consumer will call you.  On this episode, Chris Cruger joins Welton Hong and Ellery Bowker to talk about ways to get more consumers dialing your phone. Click the video below to learn these three valuable tips: How to immediately show differentiation online How your website needs to be the guide How to call the consumer to action
April 23, 2020
Funeral And Cemetery Consultants Dan Isard Taxes

Dan’s Digital Director Series: Taxes

It is tax time again. Check out this latest edition of Dan’s Digital Director to learn about tax planning issues, four decisions to make for your business return and things your accountant should know.
April 6, 2020
Funeral And Cemetery Consultants Dan Isard Online Marketing E1586214037259

Dan’s Digital Director Series: Online Marketing

Online marketing and technology can be difficult to tackle without some basics. Check out this latest edition of our Digital Director Series to see how Online Marketing can benefit you and your firm. In addition to watching this video, click the link below for a detailed article from Dan on strategic tips to implement now in your marketing and advertising strategies. Watch the video below for strategic tips to implement now in your marketing and advertising strategies.
February 27, 2020
Funeral And Cemetery Consultants Dan Isard Marketing With ROI E1582825846592

Dan’s Digital Director Series: Marketing with ROI

In our next Dan’s Digital Director segment, we touch on the importance of marketing with ROI. Learn how important your brand is, so you are receiving ROI and not LOI — Loss on investment. Watch the video below for strategic tips to achieve a return on your investment in your marketing and advertising strategies.
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