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Finance Column Collection
May 8, 2020
Published by 
Dan Isard on May 8, 2020
Dan Isard on May 8, 2020Tax planning issues, four decisions to make for your business return and things your accountant should know. I’m going to open your 2020 vision on taxes based on some quotes. So, while you may not believe me, believe them. Taxes are so important to plan because they are a huge cost to your business with no return on investment. “Our new Constitution is now established and has an appearance that promises permanency, but in this world, nothing can be said to be certain except death and taxes.” – Benjamin Franklin, 1789 Those of us in funeral service have a unique perspective. We have seen how the government, via the FTC Funeral Rule, has messed with “death,” and via the IRS, “taxes.” This quote has survived 221 years but will not survive another 100. The problem is most funeral home owners […]
April 23, 2020
Published by Dan Isard on April 23, 2020
Dan Isard on April 23, 2020It is tax time again. Check out this latest edition of Dan’s Digital Director to learn about tax planning issues, four decisions to make for your business return and things your accountant should know.
April 6, 2020
Published by Dan Isard on April 6, 2020
Dan Isard on April 6, 2020Online marketing and technology can be difficult to tackle without some basics. Check out this latest edition of our Digital Director Series to see how Online Marketing can benefit you and your firm. In addition to watching this video, click the link below for a detailed article from Dan on strategic tips to implement now in your marketing and advertising strategies. Watch the video below for strategic tips to implement now in your marketing and advertising strategies.
February 26, 2020
Published by Dan Isard on February 26, 2020
Dan Isard on February 26, 2020Six marketing dimensions to implement now. Last month, I provided to readers the vision to understand key points of marketing and advertising and made reference to some matters the online world addresses. Normally, for an article dealing with technical points, I would do it slowly, giving some basics and then moving to more complicated matters. Unfortunately, we do not have time to go slowly! So, let’s deep-dive into the topic, and keep your eyes open. Following are six key points to implement now or you will miss the proverbial boat. Remember, your competitor is reading this column, too! The funeral service online world is used for communication, marketing, education and service. Have Your Own Website There are some 19,000 funeral homes in the country, some 14,000 of which are privately owned. I would estimate that about 10,000 of those privately […]
February 20, 2020
Published by Dan Isard on February 20, 2020
Dan Isard on February 20, 2020If you look at marketing and advertising as expenses, you won’t expect a return on your investment and therefore won’t get one. Promoting your services to families has never been more critical. Marketing is the word we use to talk about the subject, but we must understand its definition to confirm that what we do will have the desired outcome. The definition I like to use is, “the act a business takes to promote its services and merchandise.” By deconstructing this definition, we can make sure we’re doing the best job of marketing the business. Many think advertising and marketing are the same. They are not. Marketing is a larger process that includes advertising. Marketing is global communication about your services and products. It includes but is not limited to public relations, publishing, and promoting related third parties and services […]