Blog

I am fascinated by the continued upsurge in the pet deathcare segment of our profession. Consumers not only have embraced offerings to memorialize their beloved companions, but also have hosted celebrations of life similar to those held for the loss of a human loved one. Pet deathcare providers are expanding their reach in large metro markets and small towns across the United States. Now everyone in America has the opportunity to honor their non-human loved ones. As anyone associated with our profession knows, we are experiencing shifts in consumer behavior that directly impact our businesses. The exodus from burial to cremation as the leading choice of disposition after death has created challenges for providers both economically and from a service perspective. However, keep in mind that one constant will remain: When you lose someone you love, whether human or an animal, […]

Three things you must understand to successfully market your firm for growth. Dear Dan, I have been in funeral service for 40 years. I own my own place and have been doing about 120 calls a year for almost 30 years. I have not gained or lost more than a handful of calls in any one year. I have three competitors in my town and we all have the same market share today as we did 30 years ago. I have a website. I have newspaper ads. I have a billboard on our main intersection downtown. I am active in my church and have more than 20 years of Rotary attendance. I don’t understand how to market my business in this present age. Oh, one more thing, please disguise my name so my competitors won’t know I’m asking for help. […]