Funeral and Cemetery Consumer Behavior Study

June 11, 2020
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Consumer Behavior Study Discovers Increased Need for Online Pricing

The 2020 Funeral and Cemetery Consumer Behavior Study that the Foresight Companies recently completed made it very clear that consumers want price information online. In fact, over half of them said that they would not do business with a funeral home that did not clearly show their pricing on their website. That is a huge statistic–the potential of half of your consumers choosing a competitor simply because you are not being transparent with your pricing. This should not surprise anyone We are all used to shopping online. Can you imagine Amazon without prices and having to call to get a price on an item before you bought it?  Of course not. You would not tolerate that and increasingly, consumers are saying they will not tolerate that with funeral service either. There are two common pushbacks from funeral homes when we […]
June 5, 2020
The Foresight Companies Blog 2020 Funeral And Cemetery Consumer Behavior Study Webinar

The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study: Insights & Key Findings Webinar is Now Available to Watch

On June 4th, we were honored and pleased to share with you, The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study: Insights & Key Findings Webinar. We hope that the information presented was insightful and eye-opening for you and your business especially during these uncertain and trying times. We are happy to share with you some content we feel will be most useful as we learn to adapt our business operations to the new normal. Watch the recording of the webinar now to learn about our study! The COVID-19 Pandemic has presented us all with unparalleled challenges we never expected. We here are at The Foresight Companies want to be your resource for all things related to managing your business operations.   All of us here at Foresight want you to know that we are moving forward, together. Rely on us […]
June 3, 2020
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ABC 13 Houston Highlights The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study

The COVID-19 pandemic has forever impacted consumer attitudes and behaviors in three key areas of the funeral and cemetery business including the buying and shopping process, the necessity of physical presence to support loved ones in their time of need, and the influence of technology on both. The video below from ABC 13 Houston gives more insight into our Consumer Behavior Study on the Funeral & Cemetery profession during the COVID-19 pandemic. (This video was reshared with permission from ABC 13 Houston)
May 28, 2020
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UPCOMING WEBINAR! Groundbreaking Insights on Funeral and Cemetery Consumer Behaviors.

REGISTER TODAY FOR OUR LIVE WEBINAR Thursday, June 4, 202010:00 AM (Arizona/PDT) / 1:00 PM EDT (One Hour) The pandemic has significantly altered consumer attitudes and behaviors in three key areas of the funeral and cemetery business – the buying and shopping process, the necessity of physical presence to support loved ones in their time of need, and the influence of technology on both. These new attitudes and behaviors will change the way funeral and cemetery professionals conduct and grow their business. Don’t be left behind!This according to The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study. The pandemic has necessitated consumer use of technology to adapt their behaviors to a business steeped in tradition, and the survey makes clear that these behavior changes are here to stay. For example, 75% of consumers now want pricing online – a practice virtually unheard of today, and […]
May 28, 2020
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CNBC Business News shares insights from The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study

“Coronavirus Pandemic Forces the Funeral Industry Online” was the top story in CNBC Business News on May 27th, referring to key findings in Foresight’s revolutionary study designed to understand consumer attitudes, perceptions and behaviors about the funeral and cemetery industry prior to, during and after the Covid-19 pandemic. Jane Wells, a prominent reporter for CNBC news, recently interviewed Chris Cruger, Chief Operating Officer of the Foresight Companies, to discuss key findings of The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study. CNBC highlighted the fact that the $20 billion funeral and cemetery industry is being forced to meet the challenging desires of the customer.  Wells noted that online price transparency and live-streaming of funeral services may be the norm going forward, even as the country begins to open up.  She also emphasized that people are increasingly preplanning their funeral […]
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