Funeral and Cemetery Consumer Behavior Study

October 6, 2021

Adapting and Evolving Your Business to Meet the Needs of the Consumer

2021 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW The future is NOW for the funeral and cemetery profession. The question is, are you planning to adapt and evolve your business or plan your succession? If you are staying in the profession, we encourage you to download our Insights Summary on the results of our 2021 Funeral & Cemetery Consumer Behavior Study. You will discover how to embrace and implement the new changes that are vital to your future business success.
August 24, 2021

Growth is Calling

It’s time to decide whether you’ll evolve your business or prepare for succession. The reference to “growth” in the business world does not necessarily coincide with multiple acquisitions. What it does pair with is the word “evolve.” The Foresight Companies’ 2021 Funeral and Cemetery Consumer Behavior Study revealed that consumers are embracing completely new ways of doing things and have no intention of going back to the old ways. They are evolving, and so should we. Empirical insights from the study show this clearly: 74% of consumers expect to find prices online (66% expect to see products online as well). 47% of consumers will not do business with a firm if it does not provide pricing online (if there is an alternative). 32% of consumers’ attitudes about the profession have changed because of COVID. Consumer attitudes about the profession’s ability […]
June 23, 2021

If You’re Not Growing, You’re Dying

One of the sexiest topics out there is always growth. The only question is, what does growing really mean? For the purposes of this discussion, let’s consider growth becoming greater over a period of time. Growth doesn’t necessarily mean an aggressive acquisition binge, but it does mean being in a constant state of evolution. As we have seen in the 2021 Foresight Consumer Behavior Study, 32% of consumers have a different attitude toward the funeral and cemetery profession or their expectations for memorialization have changed as a result of the pandemic. Consumers are embracing a new way of doing things – and they have no intention of going back to the old way of doing things. Technology is rapidly becoming the bedrock of the profession. Over the past year, three groupings have emerged – there have been clear winners and […]
June 23, 2021

Back to the Basics of Leveraging Technology: Building a Robust Website

“When used right, technology becomes an accelerator of momentum, not a creator of it” — Jim Collins, Good to Great The COVID-19 pandemic has forced all of us in the profession—client families, guests, funeral homes, crematories, and cemeteries—into having to adopt new ways of doing things. And once we are open to doing things in a new way, we can never really go back to doing things exactly how they were done before. It is human nature. We have been forced to lean on technology in order to serve families—virtual meetings online (via Zoom, WebEx, etc.) for arrangement conferences, DocuSign to obtain signatures for contracts and approvals, online streaming of services, etc. However, this article is not about pioneering technology in deathcare services, nor is it about technology for tech’s sake. Internet, virtual meetings, and streaming services are no longer […]
June 23, 2021

A Beacon of Hope

Position your firm like Lady Liberty and earn the trust of your community. The year was 1876 and America was celebrating the 100th anniversary of the Declaration of Independence when the French government presented the United States with a gift to honor the celebration. The colossal neoclassical sculpture known as Liberty Enlightening the World (the Statue of Liberty) was created by French sculptor Frédéric-Auguste Bartholdi, who crafted it from sheets of hammered copper. Alexandre Gustave Eiffel, who designed and constructed the Eiffel Tower, created the steel framework that became her endoskeleton. This gift of friendship between two nations was dedicated October 28, 1886 and became known fondly as Lady Liberty. It would become a beacon of hope for millions of immigrants arriving in America via Ellis Island. She also became the epitome of the American dream, one based on the […]
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