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May 14, 2014
Funeral And Cemetery Consultants Dan Isard High Tech High Touch March11 Cem

HighTech/High Touch

7 ways technology can enhance your business I have never consciously done this before in my life. I have ripped off the title of this article from another writer. Not the content of the article, just the title. John Naisbitt used this title as one of his 10 trends he identified in his 1982 book “Megatrends.” If you still have a copy of the book, the words are the same, but I added the slash. It always bothered me that Naisbitt omitted it. Now that you have heard my confession, what does this have to do with technology and cemeteries? In a word: everything. When you first think of technology and cemeteries, what comes to mind? OnStar in the graves? Video headstones? E-mail addresses that end in @heaven? Timesharing mausoleums in vacation resort cities? No, these sensational or wisecrack technology […]
May 14, 2014
Funeral And Cemetery Consultants Dan Isard Remembering Life Feb11 Cem

Remembering Life

The funeral and cemetery profession has survived somehow, often in spite of itself. I think that memorialization is a perfect example of this fact. Allow me to point out that both the funeral and cemetery sides of our profession have not provided the long-term service that memorialization needs, to the detriment of the emergent services. Can we establish a time period that the funeral home maintains a vested interest in the relationship it has with the consumer? I think there is no doubt that the three- or fourday period from the time of death until the time of interment or cremation is a given. I have long thought that this period is too short as we serve the family when dad dies but then do nothing for the next 10 years, waiting patiently to serve them again when mom dies. […]
May 14, 2014
Funeral And Cemetery Consultants Dan Isard Re Engineering Your Profit Using Packages Finance101 The Director April

Re-engineering Your Profit: Using Packages

In 2014, I’m taking readers through a business re-engineering plan, where profitability is looked at on a minute scale. So far, we’ve established the true overhead and itemized pricing. Now let’s take a look at the concept of service packages. Everyone, that is, except New York, which is restricted from using packages. If you‘ve studied funeral service, you know that the concept of packages is not new. In fact, it is very old. Prior to the establishment of the…
May 14, 2014
Funeral And Cemetery Consultants Dan Isard Selfiegate Funeral Service Insider

Mandela’s Funeral Raises Questions about Etiquette and ‘Selfies’

Every now and then a public official does something stupid. When President Obama was captured by his press photographer at the funeral of Nelson Mandela posing for a picture with the Danish prime minister, that was stupid. However, “stupid,” when applied to celebrities and our leaders has a different definition than “ignorant or uninformed.” No, “stupid,” when applied to the actions of a celebrity or politician usually means, “just like a common person.” What exactly did President Obama do, other than something that probably occurs in funeral homes throughout the United States hundreds…
May 14, 2014
Funeral And Cemetery Consultants Blog 9 Advantages Of Cremation For Cemeteries

9 Advantages of Cremation for Cemeteries

If you were to secretly strap electrodes to the frontal lobes of funeral directors, you would be surprised at the brain wave changes when you say words like, “cremation” or “urn.” Funeral directors have learned not to change their facial muscles when hearing those words but the electroencephalograph cannot be repressed. Cremation is a problem for the funeral side of the world. Yet cemeterians have not yet figured out if cremation is good or bad for business. Let me assure you, it is good! I am going to explain why cremation is good for the cemetery business – however, we must modify our business The good news is that the modern-day cemeterian realizes that their master plan is a work in progress. Cremation has made it necessary to revisit master plans to change them from rolling lawns with 27-square-foot interment areas to […]
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