HR management

July 20, 2021

It’s All About the Team

Strategy for building a winning one for your firm. “Talent wins games, but teamwork and intelligence win championships.” – MICHAEL JORDAN As this quote suggests, talent alone does not guarantee that you will win in the long term. Still, you might wonder why I chose a sports quote to relate to funeral service. Both sports and funeral service are zero-sum games when it comes to competition. Someone wins, another loses. In funeral service, we have no control over the death rate in our community in any given year – we can only control how many calls we can secure and serve. One death call for you means one less death call for me as your competitor. Zero sum. The same can be said about competing for and retaining human resources in the funeral service profession. While the pandemic forced all […]
May 21, 2021

Chapter Five: Reinvesting in Your Business

Making sure the investment is worth the return. As a business owner, I’m sure, you feel very proud of your firm. You might even assume that everyone in your community knows about your business and watches every time you mow the grass or paint the outside. And there’s no doubt they will contact you within minutes if you raise your prices, right? The reality is that most people call on a funeral home only when there is an emergency or an imminent problem; they rarely know about price changes, painting or lawncare. In fact, despite investing your money in or inheriting your business, you might have discovered that many people come to your firm thinking Ol’ Man Jones is still in charge. Well, you chose to control your own destiny. You made the decision to be a business owner because […]
April 21, 2021

Cemeteries Embracing ‘Direct to Consumer’ Cremation Businesses

In many states, you have combination funeral/cemetery businesses; but in some states, you do not. Many cemeteries have tried to stay in their lanes offering only interment options. Most funeral homes have stayed in their lanes, only dealing with the funeral and care of the body, without any interment options. As fewer bodies are interred and only a fraction of cremated remains are permanently inurned in a cemetery, this means cemeteries must take a different path to maintain their relevancy and their cash flow. When allowed by law, the solution could be establishing a funeral service business that focuses on direct cremation services. Semantics Is More than Just Words Semantics, from the ancient Greek, is the study of words and their meanings. Often, the words in our business and life provide a limited image of what we are trying to […]
April 21, 2021

Build Your Brand

Key elements for creating a successful brand for your business, one that remains true to your core values and purpose. For more than two decades, social media has given many people the ability to market themselves to the world. What started as platforms only for celebrities and athletes quickly morphed into a way for businesses, regardless of size or industry, and your average joes to have their voices or their “brand” heard in an expanded capacity. 2020 was the year, more than any other, that thrust social media and digital technology to the forefront and integrated it into almost every aspect of our daily lives. Phrases like “You’re muted” and “I’m going to share my screen; can everyone see it?” have become commonplace. For me, the increase in usage of and reliance on social media is both a blessing and […]
April 21, 2021

Chapter Four: Big Numbers

Two successful funeral businesses with a real commitment to preneed. During my lifetime, I have been asked many questions that seemingly have no answer. Why is the sky blue? Why is the ocean blue? Why are Slurpees blue? My answer to all of these questions is that the blue lobbyist is better at his or her job than those lobbying for other colors. Anyway… one question I’ve often been asked is, “Why should I sell preneed?” I have spent my career researching preneed from all angles, and I can tell you there are many dynamics to this issue, including: Funding: trust, insurance, annuity or don’t fund Transference: at face value, original funding value, current value or don’t transfer State legal requirements: 100% trust, something less than 100% trust, use trust or insurance, don’t use trust or don’t use insurance. After […]
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