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Funeral service accounting
April 21, 2021
Published by 
Nicole Vullo on April 21, 2021
Nicole Vullo on April 21, 2021Key elements for creating a successful brand for your business, one that remains true to your core values and purpose. For more than two decades, social media has given many people the ability to market themselves to the world. What started as platforms only for celebrities and athletes quickly morphed into a way for businesses, regardless of size or industry, and your average joes to have their voices or their “brand” heard in an expanded capacity. 2020 was the year, more than any other, that thrust social media and digital technology to the forefront and integrated it into almost every aspect of our daily lives. Phrases like “You’re muted” and “I’m going to share my screen; can everyone see it?” have become commonplace. For me, the increase in usage of and reliance on social media is both a blessing and […]
April 21, 2021
Published by 
Dan Isard on April 21, 2021
Dan Isard on April 21, 2021Two successful funeral businesses with a real commitment to preneed. During my lifetime, I have been asked many questions that seemingly have no answer. Why is the sky blue? Why is the ocean blue? Why are Slurpees blue? My answer to all of these questions is that the blue lobbyist is better at his or her job than those lobbying for other colors. Anyway… one question I’ve often been asked is, “Why should I sell preneed?” I have spent my career researching preneed from all angles, and I can tell you there are many dynamics to this issue, including: Funding: trust, insurance, annuity or don’t fund Transference: at face value, original funding value, current value or don’t transfer State legal requirements: 100% trust, something less than 100% trust, use trust or insurance, don’t use trust or don’t use insurance. After […]
March 22, 2021
Published by 
Chris Cruger on March 22, 2021
Chris Cruger on March 22, 2021The pandemic has presented overwhelming negatives, but there have also been some positives for the profession’s future. I remember sitting down with our staff one last time for a team lunch before we sent everybody home to work remotely. We didn’t know much about this crazy virus and certainly couldn’t have imagined that we’d still be dealing with it one year later. I was one of the naysayers and thought it was being overblown, but I still told people to be prepared to be working remotely until after July 4. It sounded silly then (to all of us). Now, I would take July 4, 2021, as a target date for that return to normal. I imagine most of us would. The past 12 months have been like none other in our lifetime. We have been stretched to limits we never […]
March 22, 2021
Published by Dan Isard on March 22, 2021
Dan Isard on March 22, 2021The magnitude of the pandemic means you must reexamine your business from every angle. The past 12 months have been the longest in the history of mankind as we endured agonizing experiences caused by COVID-19. It was on March 11, 2020, that the World Health Organization declared COVID-19 a pandemic. And funeral service changed. Just as those who survived the Great Depression were never the same, everyone in America (and the world) will never be the same. In the world of funeral service, we have seen every dynamic of the business change – from the behavior of consumers and their support teams to the professionals. As consumer behavior changes, funeral service professionals must adapt. And while funeral service typically does a bad job reacting to change as a profession, the magnitude of the pandemic means you must revisit everything you […]
February 22, 2021
Published by 
John McQueen on February 22, 2021
John McQueen on February 22, 2021Consider additional growth paths to draw coming generations, some of which are already exerting a huge influence on their aging parents. When we think about “going green,” our minds are often directed to today’s “green movement” or, as some call it, “green revolution.” But going green is not a new concept. Although many think the movement began in the 1970s after the conclusion of two world wars and a shift in the United States from an agrarian society to an industrial society, a green movement also began in the 1830s and was defined as a movement to protect the ecosystems. Still earlier versions of green movements began centuries prior, when countries such as Germany, France and England began practicing sustainable forestry management during the medieval period. Communities in Asia also practiced soil conservation through terrace farming and other agricultural practices […]