Customer surveys

Do you understand why your business has a profit? It is simple math. Revenue, minus Cost of Goods Sold, minus Operating Expenses equals Profit. If profit is as simple as a 3 entry math equation, then why have profits declined 60% or more during the past 30 years of the funeral profession? The simple reason is: profit is simple math but analyzing how to maximize profit is complex. OGR has enlisted Dan Isard’s The Foresight Companies to help its members with The Strategic Business Analysis (“SBA”) that requires heavy analysis. The average profit margin of a funeral home is less than 7%. The average Foresight client profit is anywhere from 28% to 32%. The reason is our deductive intelligent tools that help clients understand their operating metrics, set prices and manage their operations to a revenue and profit goal. Now, […]

Relationships and reputation are the keys to convincing undecided consumers to choose your funeral home. Make sure your marketing is based on that fact. Funeral service professionals continue to face challenges as consumers shift away from “traditional funerals.” In fact, “traditional funeral” is jargon specific to funeral directors which often evokes misty eyes and wistful thoughts of yesteryear. The reality is that a “traditional funeral” is becoming as extinct as those who continue to use the jargon. Positioning a funeral home in today’s market and educating consumers requires a multifaceted marketing approach. Like it or not, services and products are for sale; there is a price for each and a consumer must choose to make a purchase. Creating the message to attract “buyers” is more important now than ever before. Even though most consumers understand that funeral homes care for […]