November 6, 2025
Published by 
Foresight on November 6, 2025
Foresight on November 6, 2025Bridging the Technology Divide DOWNLOAD NOW The latest Funeral and Cemetery Consumer Behavior Study (FCCBS) reveals an urgent message: consumers are embracing technology faster than the profession is adapting. Discover what families expect online, onsite, and beyond—and how your business can close the gap. For six years, the FCCBS has tracked the behaviors and expectations shaping funeral and cemetery service. In the 2025 edition, one theme stands out: technology is the profession’s greatest opportunity—and its biggest blind spot. Only 49% of consumers give top marks for technology-based products. Just 53% say employees explain technology effectively. Yet 78% of future customers plan to research online before making arrangements. From streaming and A/V systems to online pricing, digital merchandising, and AI-powered chat tools, today’s families expect seamless, connected experiences at every touchpoint. The firms that meet those expectations will earn loyalty—and […]
October 31, 2025
Published by Foresight on October 31, 2025
Foresight on October 31, 2025The Challenge: Following the COVID-19 pandemic, one funeral home faced a familiar but urgent challenge: declining case counts coupled with reduced revenue per call. Although total revenue grew modestly from 2019 to 2023, profitability was impacted by this drop in per-call performance. This prompted the owner to engage Foresight to stabilize revenue and improve overall financial health. The Solution: Milestone #1: Pricing Optimization Foresight conducted a detailed review of overhead costs and identified strategic pricing adjustments across services and merchandise. The adjustments added over $1,000 revenue per call within a single year (2023 to 2024), significantly improving margins without sacrificing competitiveness. Milestone #2: Merchandise Diversification To counterbalance lower case volume, Foresight recommended expanding merchandise offerings. After assessing market potential, the client introduced gravestones and monuments. This initiative generated a 180% increase in merchandise sales revenue in 2024, creating a new […]
October 30, 2025
Published by 
Matt Blackwell on October 30, 2025
Matt Blackwell on October 30, 2025Selling a funeral home or cemetery business is one of the biggest transitions an owner can experience. It’s emotional, it’s complex, and it often feels like unfamiliar territory. That’s where Foresight comes in. Our business representation process is designed to be clear, collaborative, and centered around your goals. From the very first conversation to the moment funds are transferred, our team walks beside you every step of the way. Phase 1: The First Conversation Every relationship starts with understanding. During our initial discussions, we get to know your business: Its history, your role in the community, and what you hope to achieve in a sale. From there, we gather key information and conduct a valuation to establish a realistic picture of your business’s worth. The more complete your information, the smoother and faster this first step moves. Phase 2: Marketing […]
October 30, 2025
Published by 
Nicole Vullo on October 30, 2025
Nicole Vullo on October 30, 2025Written By Jen Graziano, Attorney, Licensed Funeral Director NY/CT Coxe & Graziano Funeral Home By now anyone who’s had a read of my articles will detect the (not so) subtle theme that labor shortages are crippling our industry. The result is mounting owner frustration, excess burnout and even premature exits from the business. But maintaining good labor, if you’re blessed to already have it, is key to remaining in this game. If you are lucky enough to have strong players on your team, dedicated to supporting and advancing your funeral home and brand, cherish them….and make sure they are happy and hoping to remain on board. A simple, “check in” to “check up” on your employees will go a long way. Weekly “roundup” meetings to address any issues or concerns are a good way to take the temperature of your […]
October 30, 2025
Published by Foresight on October 30, 2025
Foresight on October 30, 2025Written by Wendy Russell Wiener, Managing Member, WRW Legal and Liz Apolonio, Legal Administrative Assistant, WRW Legal Target identified – CHECK! (with the help of Foresight, of course!) Letter of Intent – CHECK! Due diligence complete – CHECK? Asset Purchase Agreement – CHECK! Closing – NOT SO FAST! So many states require prior approval of a change of ownership of a cemetery, funeral home or crematory; yet so many buyers and sellers overlook the requirement in their rush to the closing table. Every week clients approach us at WRW Legal to help them secure approval from their state regulator for the change of ownership they have planned. Recently, we were lamenting, if only there were a way for us to get the word out that getting those applications in early is crucial! What you should know and do: Know your […]